Getting to Maybe: How the World Is Changed
Frances
Westley, Brenda Zimmerman, Michael Quinn Patton (Canada: Vintage
Canada) 258 Pages
Change,
they say, is the only constant in life. But managing (and possibly
even directing) change is a really challenging piece of work.
The
first thing I really liked about this book is that it is so honest.
It is honest that social change/innovation is about complex systems.
Not simple. Not just complicated. But complex, intertwined, always
changing. This is a piece that we often miss in trying to start or
direct change. We treat the system as if it is much more
straight-line than human interactions ever are.
Another
thing that makes this book so approachable is that it uses lots and
lots of stories. Stories
make it so much more real.
The
title is an interesting choice for a book about change. In our
results-driven, success-oriented
culture maybe, at first glance, seems to be a mid-point at best.
Shouldn't this be about getting to success? Or getting to completion?
Or getting to yes? But the
authors are clear that in a complex system where uncertainty is a
given that maybe is the actual goal. Success is not a given ever, and
in fact that methodology outlined in the book points out that
learning from things that do
not go according to plan is part of how social innovation works.
One
of the things that struck me while reading this book was that we
spend a lot of time in
the United Church talking about the need to be innovative, to try new
ways of being the church. And I agree. But more than once as I was
reading this very well-laid out description of how social innovation
works my thought was (and we in the church do just the opposite”.
As an example, the authors talk a lot about the best way to approach
evaluation in social innovation – not results oriented, not about
meeting indicators, not goal oriented, more about what is learned in
each step of trial But in the church, as in so much of the rest of
society, we are results and goal oriented, we want to see obvious and
measurable results (preferably immediately). Unfortunately, the
authors suggest, (and I agree) focusing on those sorts of things too
soon is a great way to kill actual innovation, which is about
risk-taking. Or on the other side, there are those in the church who
are great at hope and vision but not so great at actually looking at
the world around the realistically – another way to kill effective
social innovation the authors point out. I think the church could
learn from these people.
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