At first glance a book about marketing seems an odd thing for a minister to read for continuing education but really...
Age of Persuasion and now listen each season for Under the Influence. With the result that there were a number of times in the book that I started reading a story , recognized/remembered it from the show and could "hear" Terry telling it as I read.
I chose this book for two reasons. First off was because I really enjoy the radio show. The other was that I in fact think a marketing book is a very good thing to read for work in the church. Because, to be blunt, the church often sucks at marketing. Possibly in part because we don't think we should be worrying about marketing.
So as I read and enjoyed the book I was constantly asking myself "how does this translate to the church?". ANd there were a number of places. There were things I should consider in sermon prep, things to consider in Council visioning discussions, thing to think about in what advertising we do (which is very little). I think the place to start is the basics. What is our brand? What is our key purpose? Our Elevator pitch?
I need to give more thought. I need to find a way to share the thoughts with others, because marketing the church is not (just) my job.
Good book. entertaining but also thought provoking.